Spin 360

Section : 800 words on recontextualised review of AGI Conference 2014

Book : “360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book.” – Tony Brook, founder and Creative Director, Spin

Spin: 360˚ is a portrait of one of London’s leading design studios. It’s a 520pp monograph that looks in mouth-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital and environmental graphics, as well as the studio’s self-directed activities in publishing, curating and collecting.

But it isn’t just the usual image dump of work. In fact, it’s the studio monograph reborn for the 21st century: honest, revealing and bursting with specially designed and art-directed content. Above all else, it’s a guide to survival, growth, and maintaining creative excellence over 20 years.

As well as interviews and essays by Spin’s two founders – Tony Brook and Patricia Finegan – Spin: 360˚ has texts by Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller, Patrick Burgoyne and artist and author Edmund de Waal.

A year in the making, Spin: 360˚ is Unit Editions’ most ambitious book to date. It’s essential reading for anyone who wants to lift the lid on a successful creative studio.