Lush Cosmetics packaging

Frazer Hudson – Lush Cosmetics Packaging

Commissioned by Suzie Hackney for Lush Cosmetics via illustration Agency - Debut Art - February 2014

I was approached in February 2014 via my London based Illustration agency Debut Art to create packaging illustration designs for the high street retailer and International cosmetics brand ‘Lush’.

The illustrations would be used on an octagonal gift box set and be positioned amongst other bespoke gift box set designs within Lush Cosmetics outlets with a licence for use granted at 24 months.

The brief and underpinning theme being ‘Exotica’ focusing on pictorial elements highlighting the nature, source and content of the cosmetic ingredients. The illustrations should be feminine in colour and overall tone should be playful with elements that appeal to Lush’s core target audience of 15-25 year olds.

Use of primary research, drawn elements and scanned analogue textures alongside secondary research materials, principally ‘copper plate’ etchings were combined to create the visual language for the piece.

Analogue textures derived from various objects ie bubble wrap, card, paper digitized and utilized as flowers and fauna design elements. Hand drawn figurative elements drawn and composed in response to secondary research elements.