Asserting the significance of the brand's symbolic elements in destination branding

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KLADOU, Stella, RIGOPOULOU, Eirini, KAVARATZIS, Mihalis and SALONIKA, Eleftheria (2015). Asserting the significance of the brand's symbolic elements in destination branding. In: 6th Advances in Tourism Marketing (ATMC) Conference 2015, Joensuu, Finland, 8 - 10 September 2015. (Submitted) [Conference or Workshop Item]

More Information
Official URL:
http://www2.uef.fi/en/atmc2015
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management
Event Location:
Joensuu, Finland

Identifiers

ORCID for Stella Kladou: ORCID iD orcid.org/0000-0002-4144-8667

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Item Type:
Conference or Workshop Item (Paper)
Depositing User:
Stella Kladou
Date Deposited:
04 Jun 2015 13:35
Last Modified:
18 Mar 2021 08:46
URI:
https://shura.shu.ac.uk/id/eprint/10074
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