Destination branding and relationship marketing: a competitive advantage through capitalizing on culture

Tools

KLADOU, Stella, GIANNOPOULOS, Antonios A., MAVRAGANI, Eleni and CHYTIRI, Alexandra P. (2012). Destination branding and relationship marketing: a competitive advantage through capitalizing on culture. In: ICOT 2012. [Conference or Workshop Item]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management

Identifiers

ORCID:
https://orcid.org/0000-0002-4144-8667

Library

Item Type:
Conference or Workshop Item (Paper)
Depositing User:
Stella Kladou
Date Deposited:
28 Jan 2016 15:56
Last Modified:
18 Mar 2021 18:45
URI:
https://shura.shu.ac.uk/id/eprint/10065
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