Evaluating destination brands : the importance of culture

Tools

KLADOU, Stella and KEHAGIAS, John (2012). Evaluating destination brands : the importance of culture. In: 1st Pan-Hellenic Place Marketing and Branding Conference, Volos, Greece, 30 March-1 April 2012. [Conference or Workshop Item]

More Information
Research Institute, Centre or Group - Does NOT include content added after October 2018:
Sheffield Business School Research Institute > Service Sector Management
Departments - Does NOT include content added after October 2018:
Sheffield Business School > Department of Service Sector Management
Event Location:
Volos, Greece

Identifiers

ORCID for Stella Kladou: ORCID iD orcid.org/0000-0002-4144-8667

Library

Item Type:
Conference or Workshop Item (Paper)
Depositing User:
Stella Kladou
Date Deposited:
02 Jun 2015 09:17
Last Modified:
18 Mar 2021 18:45
URI:
https://shura.shu.ac.uk/id/eprint/10063
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