Browse by Journals

[up]

Group by: Creators | Date | Item Type | Full Text Status | No Grouping

Jump to: Teaching Resource

Number of items: 2.

Teaching Resource

TAYLOR, Marc (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA). [Teaching Resource] [Teaching Resource]

TAYLOR, Marc (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? [Teaching Resource] [Teaching Resource]

This list was generated on Thu Nov 21 17:38:34 2024 UTC.