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Group by: Creators | Date | Item Type | Full Text Status | No Grouping

Jump to: 2024 | 2010 | 1999

Number of items: 4.

2024

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POLYAKOVA, Olga, KARAGIORGOS, Thomas, ANAGNOSTOPOULOS, Christos and ALEXANDRIS, Kostas (2024). Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: The case of esports tournament viewers. International Journal of Sports Marketing and Sponsorship. [Article]

2010

COLEMAN, Richard and RAMCHANDANI, Girish (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36. [Article]

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DAVIES, L., RAMCHANDANI, G. and COLEMAN, R. (2010). Measuring attendance: issues and implications for estimating the impact of free-to-view sports events. International Journal of Sports Marketing and Sponsorship, 12 (1), 11-23. [Article]

1999

SHIBLI, Simon and GRATTON, Chris (1999). Assessing the public profile of major sports events : a case study of the European Short Course Swimming Championships. International Journal of Sports Marketing and Sponsorship, 1 (3). [Article]

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