Items where Author is "Zouganeli, Stathia"
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Number of items: 2.
Article
ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella
(2012).
Aspects of sustainability in the destination branding process: a bottom-up approach.
Journal of Hospitality Marketing and Management, 21 (7), 739-757.
Conference or Workshop Item
ZOUGANELI, Stathia, TRIHAS, Nikolaos, ANTONAKI, Maria and KLADOU, Stella
(2010).
The role of local people in the development of a local brand : a bottom-up approach.
In: International Conference on Sustainable Tourism : Issues, Debates & Challenges, Crete & Santorini, Greece, 22-25 April 2010.