Items where Author is "Yakimova, Raisa"
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Number of items: 2.
Article
YAKIMOVA, Raisa, OWENS, Martin and FREEMAN, Susan
(2021).
The ‘visible hand’ behind cooperation in franchising: A model of franchisor practices that influence cooperation within social networks.
Industrial Marketing Management, 94, 66-89.
YAKIMOVA, Raisa, OWENS, Martin and SYDOW, Jörg
(2019).
Formal control influence on franchisee trust and brand-supportive behavior within franchise networks.
Industrial Marketing Management, 76, 123-135.