Items where Author is "Reeves, Peter"

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SCHOFIELD, Peter and REEVES, Peter (2025). Understanding Loyalty in a Political Marketing Context: What Makes Voters Loyal to a Political Party? Journal of Political Marketing, 1-25. [Article]

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SCHOFIELD, Peter and REEVES, Peter (2015). Does the factor theory of satisfaction explain political voting behaviour? European Journal of Marketing, 49 (5/6), 968-992. [Article]

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