Items where Author is "Midgley, Gerald"
Number of items: 2.
MIDGLEY, Gerald, NICHOLSON, John and BRENNAN, Ross
(2016).
Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers.
Industrial Marketing Management, 62, 150-159.
NICHOLSON, John, BRENNAN, Ross and MIDGLEY, Gerald
(2014).
Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach.
Marketing Theory, 14 (4), 395-416.