Items where Author is "Liyanaarachchi, Gajendra"

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GAMAGE, Thilini Chathurika, TAJEDDINI, Kayhan, LIYANAARACHCHI, Gajendra and GNANAPALA, Athula (2025). The personal paradox matrix: understanding and mitigating customer tensions in phygital marketing. Journal of Business Research, 199: 115534. [Article]

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