Items where Author is "Liu, Hongfei"

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AKTER, Shahriar, MOHIUDDIN BABU, Mujahid, HOSSAIN, Tasnim M Taufique, DEY, Bidit Lal, LIU, Hongfei and SINGH, Pallavi (2023). Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review.

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