Items where Author is "Larsen, Gretchen"
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Number of items: 2.
Article
MOORLOCK, Emily, DEKEL-DAKS, Ofer, STOKES, Peter and LARSEN, Gretchen
(2023).
Constructing Consumer-Masstige Brand Relationships in a Volatile Social Reality.
Journal of Business Research, 155 (A): 113381.
TAJEDDINI, Kayhan, TRUEMAN, Myfanwy and LARSEN, Gretchen
(2006).
Examining the Effect of Market Orientation On
Innovativeness.
Journal of Marketing Management, 22 (5-6), 529-551.