Items where Author is "Kretsos, Lefteris"
Number of items: 1.
BROWN, David M, APOSTOLIDIS, Chrysostomos, DEY, Bidit Lal, SINGH, Pallavi, THRASSOU, Alkis, KRETSOS, Lefteris and BABU, Mujahid Mohiuddin
(2024).
Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations.
Industrial Marketing Management, 117, 14-27.