Items where SHU Author is "Johnston, Paul"

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Number of items: 6.


NICHOLSON, Alex and JOHNSTON, Paul (2021). Generative mechanisms for student value perceptions: an exploratory case study. Journal of Further and Higher Education.

NICHOLSON, Alexander and JOHNSTON, Paul (2020). The value of a law degree - part 3: a student perspective. The Law Teacher.

JOHNSTON, Paul (2019). People buy people: creating value in the sales conversation. Winning Edge (1).


DANHEISER, Stacey, KELLY, Simon and JOHNSTON, Paul (2018). Lost in a sea of sameness : lack of differentiation dominates the telecommunications industry. Project Report. Shake Marketing Group.

Conference or Workshop Item

JOHNSTON, Paul and KELLY, Simon (2018). Exploring Professional Sales and Marketing Identity In B2B Customer Value Creation. In: The First Global Conference on Creating Value., Leicester, England, 23-24 May 2018. (Unpublished)

JOHNSTON, Paul, NICHOLSON, John and KELLY, Simon Proposing business-to-business customer value: towards a conceptualisation of the value proposing actor. In: UNSPECIFIED.

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