Items where Author is "Hossain, Tasnim M Taufique"
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Article
AKTER, Shahriar, MOHIUDDIN BABU, Mujahid, HOSSAIN, Tasnim M Taufique, DEY, Bidit Lal, LIU, Hongfei and SINGH, Pallavi
(2023).
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity.
International Marketing Review.