Items where Author is "Hirst, A."
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Number of items: 2.
Article
THEOHARAKIS, V. and HIRST, A.
(2002).
Perceptual differences of marketing journals: a worldwide perspective.
Marketing letters, 13 (4), 389-402.
SMITH, G. and HIRST, A.
(2001).
Strategic political segmentation - a new approach for a new era of political marketing.
European journal of marketing, 35 (9/10), 1058-1073.