Items where Author is "Ganz, Benjamin"
Up a level |
Jump to: Article | Authored Book
Number of items: 2.
Article
GANZ, Benjamin and GRIMES, Anthony
(2018).
How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims.
Journal of Advertising Research, 58 (2).
Authored Book
GANDL, Stefan, GRÜNBERGER, Christoph, GANZ, Benjamin, COTTIS, Daniel and HEYS, Paul
(2014).
Neubau Forst Catalogue.
Zürich, Switzerland, Lars Müller Publishers.