Items where Author is "Dickenson, Peter"
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Number of items: 1.
Conference or Workshop Item
DICKENSON, Peter and SOUCHON, Anne
(2015).
Entitavity in concurrent sponsors and purchase intention : an empirical study within a sporting context.
In: 18th World Marketing Congress, University of Bari Aldo Moro,, July 14-18, 2015.
(In Press)