Items where Author is "Beresford, Paul"

BERESFORD, Paul and HIRST, Craig (2020). How consumers reconcile discordant food retailer brand images. Journal of Marketing Management, 1-21. [Article]

MORRIS, Cecile, BERESFORD, Paul and HIRST, Craig (2018). Impact of food retailer branding on expectation generation and liking. Journal of Sensory Studies, 33 (2). [Article]

HATTERSLEY, David, BERESFORD, Paul and COOMBES, Philip (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Academy of Marketing. [Book Section]

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In: BAM2019 Conference Proceedings. BAM. [Book Section]

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions. In: BAM 2019 Conference Proceedings. British Academy of Management. [Book Section]

BERESFORD, Paul, HIRST, Craig and GIOVE, Samantha (2019). A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished) [Conference or Workshop Item]

BENSON, Michael, BERESFORD, Paul and HIRST, Craig (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. (Unpublished) [Conference or Workshop Item]

BENSON, Michael, HIRST, Craig and BERESFORD, Paul (2019). Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector. In: The Second Global Conference on Creating Value (New York), New York, NY, USA, 14-16 May 2019. Creating Value Alliance, Customer Service Foundation and Journal of Creating Value. (Unpublished) [Conference or Workshop Item]

HIRST, Craig and BERESFORD, Paul (2019). How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images. In: 14th Global Branding Conference (Berlin), Berlin, Germany, 8-10 May 2019. (Unpublished) [Conference or Workshop Item]

BENSON, Michael, HIRST, Craig and BERESFORD, Paul (2018). The changing role of the Category Captain in UK grocery retail market. In: 25th International Conference on Recent Advances in Retailing and Services Science, Madeira Island, Portugal, 16 - 19 July 2018. (Unpublished) [Conference or Workshop Item]