Items where SHU Author is "Anderson, Alexandra"
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Book Section
ANDERSON, Alexandra
(2008).
Segmenting the global mobile phone gaming market.
In: DOOLE, Isobel and LOWE, Robin, (eds.)
International marketing strategy: Analysis, development and implementation.
Boston, Cengage.
Thesis
ANDERSON, Alexandra
(2018).
International entrepreneurial capabilities:
The role of networks in the small multinational enterprise.
Doctoral, Sheffield Hallam University.