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COLEMAN, Richard and RAMCHANDANI, Girish (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36.
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Official URL: http://www.imrpublications.com/imr/journal-landing...
Abstract
This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. The cost-effectiveness of mass participation events is discussed relative to major elite sports events
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | UoA26 |
| Research Institute, Centre or Group - Does NOT include content added after October 2018: | Sport Industry Research Centre |
| Page Range: | 24-36 |
| Depositing User: | Rebecca Jones |
| Date Deposited: | 22 May 2012 10:33 |
| Last Modified: | 18 Mar 2021 10:15 |
| URI: | https://shura.shu.ac.uk/id/eprint/5117 |
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