The hidden benefits of non-elite mass participation sports events : an economic perspective

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COLEMAN, Richard and RAMCHANDANI, Girish (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36. [Article]

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Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. The cost-effectiveness of mass participation events is discussed relative to major elite sports events

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Official URL:

http://www.imrpublications.com/imr/journal-landing...

Uncontrolled Keywords:

UoA26

Research Institute, Centre or Group - Does NOT include content added after October 2018:

Sport Industry Research Centre

Page Range:

24-36

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ORCID for Richard Coleman: