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ToolsCOOMBES, Philip (2019). Business Models. In: KOTLER, P, KELLER, KL, BRADY, M, GOODMAN, M and HANSEN, T, (eds.) Marketing Management. 4th edition. Harlow, Pearson Education, p. 95. [Book Section]
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Business Models.pdf - Published Version
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Business Models.pdf - Published Version
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Coombes P (2019) Business Models in Kotler et al Marketing Management.pdf - Published Version
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Coombes P (2019) Business Models in Kotler et al Marketing Management.pdf - Published Version
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Available under License All rights reserved.
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