Design for Social and Environmental Enterprise

SEED Foundation undertakes action research to develop new, innovative ways for design to most effectively contribute towards sustainable development. The research that follows is not the result of academic investigations but rather, a culmination of 20 years direct professional involvement in the sector. By aligning current political goals with cutting edge design thinking and good business sense, this paper presents our ideas on how more designers can profitably solve social and environmental problems through their work. It specifically investigates how the still emerging discipline of service design, in dealing more with relationships and experiences than material objects, offers inherent social and environmental benefits and is naturally transferable to sectors broader than private business –where designers traditionally work. By working in public and third sectors, and especially with social businesses, this paper uncovers new roles and business models for comprehensively sustainable design practice.

Keywords:
Design, Service design, sustainable development, social enterprise, social and environmental