Can brand personality differentiate fast food restaurants?

ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19.

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    Item Type: Article
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Page Range: 13-19
    Depositing User: Alisha Ali
    Date Deposited: 01 May 2015 12:35
    Last Modified: 13 Jun 2017 13:28
    URI: http://shura.shu.ac.uk/id/eprint/9767

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