Can brand personality differentiate fast food restaurants?

ALI, Alisha and SHARMA, Vishal (2014). Can brand personality differentiate fast food restaurants? Research in Hospitality Management, 4 (1/2), 13-19.

Full text not available from this repository.
Item Type: Article
Research Institute, Centre or Group: Sheffield Business School Research Institute > Service Sector Management
Depositing User: Alisha Ali
Date Deposited: 01 May 2015 12:35
Last Modified: 09 Dec 2016 17:09
URI: http://shura.shu.ac.uk/id/eprint/9767

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