KOZAK, M. and NIELD, K. (2001). An overview of benchmarking literature: its strengths and weaknesses. Journal of quality assurance in hospitality and tourism, 2 (3/4), 7-23.Full text not available from this repository.
The aim of this paper is to review the concept of benchmarking with emphasis on its strengths and weaknesses and the methods by which it can be applied to tourist facilities and destinations. To achieve its aim, the paper presents several approaches to the benchmarking and benchmarking development. In doing this, it examines the perceived benefits and costs of benchmarking and the implementation process. It then examines the different benchmarking methods using qualitative and quantitative research to identify performance gaps. From this, weaknesses of past benchmarking research are addressed. Finally, it analyses the development of benchmarking within the tourism industry together with some examples and its limitations.
|Research Institute, Centre or Group:||Centre for Tourism, Hospitality and Events Research|
|Depositing User:||Ann Betterton|
|Date Deposited:||21 Apr 2008|
|Last Modified:||03 Nov 2010 16:52|
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