Marketing in food, hospitality, tourism and events : a critical approach

TRESIDDER, Richard and HIRST, Craig (2012). Marketing in food, hospitality, tourism and events : a critical approach. Oxford, Goodfellows Publishers.

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    Abstract

    Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

    Item Type: Authored Book
    Uncontrolled Keywords: UoA26
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Service Sector Management
    Depositing User: Rebecca Jones
    Date Deposited: 28 Sep 2012 11:02
    Last Modified: 05 Dec 2018 14:09
    URI: http://shura.shu.ac.uk/id/eprint/6396

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