Comparing strawberries and quandongs: a cross-national analysis of crisis response strategies.

DIERS, Audra and TOMAINO, Kathryn (2010). Comparing strawberries and quandongs: a cross-national analysis of crisis response strategies. Observatorio, 4 (3), 21-57.

Full text not available from this repository.
Official URL:


The present study expands recent cross-sectional crisis response research identifying eight distinctive crisis response strategies (Diers, 2009) emerging from more than 40 individual tactics identified by predominantly case-study research in crisis communication (see, e.g., Benoit, 2004; Mohamed, Gardner, & Paolillo, 1999). This research tested previous findings industry and crisis type as critical factors affecting the selection of crisis response strategies by organizations in their public statements following a crisis. However, it also expands previous research by evaluating the effects of a corporation’s nation of origin, comparing social media versus traditional media as channels of engagement, and time in the crisis development as potential factors also affecting an organization’s crisis response.

Therefore, this study followed eleven organizations in five industries from five different nations facing three distinctive types of crises over a period of eight weeks analyzing messages in press releases, social media (e.g., Facebook and Twitter), and traditional media (i.e., print and broadcast). Findings largely support previous research on the emergence of distinctive crisis response strategies and demonstrate the importance of considering industry, crisis type, nation, channel, and time as critical factors affecting the strategic response to crises.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Page Range: 21-57
Depositing User: Users 56 not found.
Date Deposited: 27 Sep 2012 10:42
Last Modified: 19 Mar 2021 00:01

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics