Investigating the unofficial factors in Google ranking

MARDANI, Amir, AKHGAR, Babak, ANDREWS, Simon, YATES, Simeon and HASSANZADEH, Mohammad (2012). Investigating the unofficial factors in Google ranking. In: ARABNIA, Hamid R., DELIGIANNIDIS,, Leonidas and HASHEMI, Ray R., (eds.) Proceedings of the 2012 International Conference on Information and Knowledge Engineering (IKE 2012). CSREA Press, 320-326.

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Abstract

This paper evaluates the effectiveness of some “unofficial” factors in Search Engine Optimisation. A summary of official Google guidelines is given followed by a review of “unofficial” ranking factors as reported by a number of experts in the field of Search Engine Optimisation”. These opinions vary and do not always agree. Experiments on keyword density, web page titles and the use of outbound links were conducted to investigate the expert’s hypotheses by analysing Google result pages. The results demonstrate that webmasters should avoid having unnecessary outbound links, while attempting to repeat the important keywords of each page one time in their titles, to increase the pages ranking in the results page.

Item Type: Book Section
Research Institute, Centre or Group: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Depositing User: Helen Garner
Date Deposited: 29 Oct 2014 17:44
Last Modified: 10 Nov 2016 00:47
URI: http://shura.shu.ac.uk/id/eprint/6332

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