The hidden benefits of non-elite mass participation sports events : an economic perspective

COLEMAN, Richard and RAMCHANDANI, Girish (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36.

Full text not available from this repository.
Official URL: http://www.imrpublications.com/imr/journal-landing...

Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. The cost-effectiveness of mass participation events is discussed relative to major elite sports events

Item Type: Article
Research Institute, Centre or Group: Sport Industry Research Centre
Depositing User: Rebecca Jones
Date Deposited: 22 May 2012 11:33
Last Modified: 22 May 2012 11:33
URI: http://shura.shu.ac.uk/id/eprint/5117

Actions (login required)

View Item

Downloads

Downloads per month over past year

View more statistics