The hidden benefits of non-elite mass participation sports events : an economic perspective

COLEMAN, Richard and RAMCHANDANI, Girish (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36.

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Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. The cost-effectiveness of mass participation events is discussed relative to major elite sports events

Item Type:	Article
Research Institute, Centre or Group:	Sport Industry Research Centre
Depositing User:	Rebecca Jones
Date Deposited:	22 May 2012 11:33
Last Modified:	22 May 2012 11:33
URI:	http://shura.shu.ac.uk/id/eprint/5117

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