Arty Sciency Sporty Art (ASSA)
Dr John Hart (Centre for Sports Engineering Research)
Julie Westerman (Art & Design Research Centre)

The Arty Sciency Sporty Art (ASSA) initiative is a cross faculty project at Sheffield Hallam University, that intends to use Sport as a gateway into Art and a gateway into Science for the general public. Capitalising on the very different languages and visualisation used in sports, science, and art, it is intended that this interdisciplinary project will give a fresh and innovative insight into each of these different areas. ASSA ultimately intends to produce a series of art works to be exhibited in a prominent location in the London 2012 Olympic Games year. Riding on the back of the Cultural Olympiad and the fever for sport, and the understanding of sport, that such events always generate, these artworks would thus introduce the public to the art and science within sport.