DELLER, Ruth A (2011). Twittering on: Audience research and participation using Twitter. Participations, 8 (1).Full text not available from this repository.
This paper aims to explore the potential of social network site Twitter as a site for audience research. Drawing on notions of ‘liveness’, participation, convergence and interactivity, it argues that Twitter provides a potentially significant development in our understanding of audiences and their relationship with media, both ‘old’ and ‘new’. The study looks at examples of Twitter users engaging with (and in some cases creating) the news and discussing television programmes. The author’s own experiences of using Twitter in audience research provide a case study suggesting possible directions for future research using this medium.
|Research Institute, Centre or Group:||Cultural Communication and Computing Research Institute|
|Depositing User:||Ruth Deller|
|Date Deposited:||23 Aug 2011 13:13|
|Last Modified:||23 Aug 2011 13:13|
Actions (login required)
Downloads per month over past year