Twittering on: Audience research and participation using Twitter

DELLER, Ruth A (2011). Twittering on: Audience research and participation using Twitter. Participations, 8 (1).

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Abstract

This paper aims to explore the potential of social network site Twitter as a site for audience research. Drawing on notions of ‘liveness’, participation, convergence and interactivity, it argues that Twitter provides a potentially significant development in our understanding of audiences and their relationship with media, both ‘old’ and ‘new’. The study looks at examples of Twitter users engaging with (and in some cases creating) the news and discussing television programmes. The author’s own experiences of using Twitter in audience research provide a case study suggesting possible directions for future research using this medium.

Item Type:	Article
Research Institute, Centre or Group:	Cultural Communication and Computing Research Institute
Depositing User:	Ruth Deller
Date Deposited:	23 Aug 2011 13:13
Last Modified:	23 Aug 2011 13:13
URI:	http://shura.shu.ac.uk/id/eprint/3670

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