DELLER, Ruth A. (2011). Twittering on: Audience research and participation using Twitter. Participations, 8 (1), 216-245.
|
PDF
Twittering_on_Audience_research_and_part.pdf - Published Version All rights reserved. Download (342kB) | Preview |
Abstract
This paper aims to explore the potential of social network site Twitter as a site for audience research. Drawing on notions of ‘liveness’, participation, convergence and interactivity, it argues that Twitter provides a potentially significant development in our understanding of audiences and their relationship with media, both ‘old’ and ‘new’. The study looks at examples of Twitter users engaging with (and in some cases creating) the news and discussing television programmes. The author’s own experiences of using Twitter in audience research provide a case study suggesting possible directions for future research using this medium.
Item Type: | Article |
---|---|
Research Institute, Centre or Group - Does NOT include content added after October 2018: | Cultural Communication and Computing Research Institute > Communication and Computing Research Centre |
Page Range: | 216-245 |
Depositing User: | Ruth Deller |
Date Deposited: | 23 Aug 2011 12:13 |
Last Modified: | 17 Mar 2021 16:01 |
URI: | https://shura.shu.ac.uk/id/eprint/3670 |
Actions (login required)
View Item |
Downloads
Downloads per month over past year