Twittering on: Audience research and participation using Twitter

DELLER, Ruth A. (2011). Twittering on: Audience research and participation using Twitter. Participations, 8 (1), 216-245.

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    Abstract

    This paper aims to explore the potential of social network site Twitter as a site for audience research. Drawing on notions of ‘liveness’, participation, convergence and interactivity, it argues that Twitter provides a potentially significant development in our understanding of audiences and their relationship with media, both ‘old’ and ‘new’. The study looks at examples of Twitter users engaging with (and in some cases creating) the news and discussing television programmes. The author’s own experiences of using Twitter in audience research provide a case study suggesting possible directions for future research using this medium.

    Item Type: Article
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
    Page Range: 216-245
    Depositing User: Ruth Deller
    Date Deposited: 23 Aug 2011 12:13
    Last Modified: 17 Mar 2021 16:01
    URI: http://shura.shu.ac.uk/id/eprint/3670

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