The English patient : recovery through design in the medical sector

SMART, Kirsty, PHILLIPS, Mark and PRESS, Mike (2004). The English patient : recovery through design in the medical sector. Design Management Review, 15 (2), 46-52.

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Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse-call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Cultural Communication and Computing Research Institute > Art and Design Research Centre
Identification Number:
Page Range: 46-52
Depositing User: Hilary Ridgway
Date Deposited: 15 Mar 2011 10:09
Last Modified: 18 Mar 2021 09:30

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