The English patient : recovery through design in the medical sector

SMART, Kirsty, PHILLIPS, Mark and PRESS, Mike (2004). The English patient : recovery through design in the medical sector. Design Management Review, 15 (2), 46-52.

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Link to published version:: 10.1111/j.1948-7169.2004.tb00161.x

Abstract

Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse-call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.

Item Type: Article
Research Institute, Centre or Group: Cultural Communication and Computing Research Institute > Art and Design Research Centre
Identification Number: 10.1111/j.1948-7169.2004.tb00161.x
Depositing User: Hilary Ridgway
Date Deposited: 15 Mar 2011 10:09
Last Modified: 15 Mar 2011 10:09
URI: http://shura.shu.ac.uk/id/eprint/3383

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