SMART, Kirsty, PHILLIPS, Mark and PRESS, Mike (2004). The English patient : recovery through design in the medical sector. Design Management Review, 15 (2), 46-52.
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Link to published version:: https://doi.org/10.1111/j.1948-7169.2004.tb00161.x
Abstract
Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse-call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.
Item Type: | Article |
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Research Institute, Centre or Group - Does NOT include content added after October 2018: | Cultural Communication and Computing Research Institute > Art and Design Research Centre |
Identification Number: | https://doi.org/10.1111/j.1948-7169.2004.tb00161.x |
Page Range: | 46-52 |
Depositing User: | Hilary Ridgway |
Date Deposited: | 15 Mar 2011 10:09 |
Last Modified: | 18 Mar 2021 09:30 |
URI: | https://shura.shu.ac.uk/id/eprint/3383 |
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