SMART, Kirsty, PHILLIPS, Mark and PRESS, Mike (2004). The English patient : recovery through design in the medical sector. Design Management Review, 15 (2), 46-52.Full text not available from this repository.
Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse-call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.
|Research Institute, Centre or Group:||Cultural Communication and Computing Research Institute > Art and Design Research Centre|
|Depositing User:||Hilary Ridgway|
|Date Deposited:||15 Mar 2011 10:09|
|Last Modified:||15 Mar 2011 10:09|
Actions (login required)
Downloads per month over past year