Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack.

NYUUR, Richard B, DONBESUUR, Francis, OWUSU-YIRENKYI, Diana, AMPONG, George Oppong Appiagyei and TANTAWY, Ahmed (2023). Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack. Industrial Marketing Management, 113, 128-137.

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Abstract

This study proposes and tests a model of how and when previous failure experience can impact on subsequent business model innovation of business-to-business (B2B) SMEs. Analysis of survey data from a sample of 182 B2B SMEs in Ghana indicates that failure experience is positively related to business model innovation – and that coopetition capability mediates this failure experience. Further analysis of boundary condition effects reveals that high levels of financial resource slack strengthen the positive relationship between coopetition and business model innovation, while the level of managerial persistence has no effect on failure experience and coopetition relationship. We discuss the theoretical and managerial implications of these findings.

Item Type:	Article
Uncontrolled Keywords:	1503 Business and Management; 1505 Marketing; Marketing; 3506 Marketing; 3507 Strategy, management and organisational behaviour
Identification Number:	https://doi.org/10.1016/j.indmarman.2023.05.016
Page Range:	128-137
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	27 Feb 2024 11:27
Last Modified:	27 Feb 2024 11:45
URI:	https://shura.shu.ac.uk/id/eprint/33279

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