Countering reactionary co-radicalization (RC-R): using multi-representational ads

SHABBIR, Haseeb, BAINES, Paul, DEAN, Dianne and BRADDOCK, Kurt (2023). Countering reactionary co-radicalization (RC-R): using multi-representational ads. Critical Studies on Terrorism.

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Abstract

This study analyses a prototypical ad for countering reactive co-radicalisation, a radicalisation process that occurs in one population segment as a response to radicalisation perceived in another population segment. We employ a multi-representational approach to develop an ad-based solution for undermining dehumanisation of perceived “others”. This “re-humanisation” process is illustrated within the context of the “Mad Mullah” stereotype, a traditional target of reactive co-radicalisation used by right-wing extremists. Using a combination of Critical Visual Theory (CVT) and Dimensional Qualitative Research (DQR), we reveal the structuration of empathy embedded within the re-humanised image of the Muslim “other” in the ad. This contributes to current understanding of attitudinal inoculation by explaining the importance of cultivating empathy in the process of re-humanising the dehumanised “other”.

Item Type:	Article
Uncontrolled Keywords:	1602 Criminology; 4402 Criminology; 4408 Political science
Identification Number:	https://doi.org/10.1080/17539153.2023.2295062
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	18 Jan 2024 12:32
Last Modified:	18 Jan 2024 16:22
URI:	https://shura.shu.ac.uk/id/eprint/33030

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