Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem

HATTERSLEY, David, BERESFORD, Paul and COOMBES, Philip (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Academy of Marketing.

PDF Academy of Marketing Hattersley, Beresford and Coombes (2023).pdf - Published Version Restricted to Repository staff only All rights reserved. Download (69kB)

Item Type:	Book Section
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	15 Jan 2024 12:07
Last Modified:	16 Jan 2024 10:07
URI:	https://shura.shu.ac.uk/id/eprint/32972

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