A critique of thirty years of systematic review research in business-to-business marketing: The pursuit of rigor [abstract only]

COOMBES, Philip (2024). A critique of thirty years of systematic review research in business-to-business marketing: The pursuit of rigor [abstract only]. In: The 39th Annual IMP Conference, Manchester, UK, 23 - 25 Aug 2023.

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Item Type:	Conference or Workshop Item (Paper)
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	12 Jan 2024 17:06
Last Modified:	16 Jan 2024 10:00
URI:	https://shura.shu.ac.uk/id/eprint/32971

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