Unpacking the Value Sought by Chinese International Students in UK Higher Education

HATTERSLEY, David and NICHOLSON, John (2024). Unpacking the Value Sought by Chinese International Students in UK Higher Education. Studies in Higher Education.

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Abstract

The purpose of this paper is to offer multi-dimensional insight into notions of value sought by Chinese International Students (CIS), the UK Higher Education sectors largest overseas student body. Value in the context of student recruitment is often discussed one dimensionally, often as an input-output calculation. Following calls for higher education institutions to better understand the needs and expectations of international students and to adopt strategic management and marketing theory we examine the push and pull factors for Chinese international students drawing on concepts from within the Service-Dominant Logic paradigm such as ‘value-in-context’ and ‘value-in-social-context’ to offer a more nuanced view of value sought. We conduct a qualitative study of twenty Chinese international students, a mix of undergraduate and postgraduate and from a range of subject areas. Our findings highlight a number of different value types sought by Chinese international students each of which can be linked to the development of identity and the key consumer value types of ‘esteem’ and ‘status’. With a greater understanding of the value sought by Chinese international students universities will be better able to develop their recruitment strategies and their provision and support for Chinese international students in order to more effectively co-create that value.

Item Type:	Article
Uncontrolled Keywords:	Department of Management; International Students; Chinese Students; Value; Value Co-creation; International Education; Centre for Regional Economic and Social Research; 1301 Education Systems; 1303 Specialist Studies in Education; Education; 3903 Education systems; 3904 Specialist studies in education
Identification Number:	https://doi.org/10.1080/03075079.2024.2306347
SWORD Depositor:	Symplectic Elements
Depositing User:	Symplectic Elements
Date Deposited:	08 Jan 2024 12:47
Last Modified:	31 Jan 2024 12:45
URI:	https://shura.shu.ac.uk/id/eprint/32953

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