'Let the tournament for the Woke begin!': Euro 2020 and the reproduction of Cultural Marxist conspiracies in online criticisms of the 'Take the Knee' protest

BLACK, Jack, FLETCHER, Thomas, DOIDGE, Mark, KEARNS, Colm, KILVINGTON, Daniel, LISTON, Katie, LYNN, Theo, ROSATI, Pierangelo and SINCLAIR, Gary (2023). 'Let the tournament for the Woke begin!': Euro 2020 and the reproduction of Cultural Marxist conspiracies in online criticisms of the 'Take the Knee' protest. Ethnic and Racial Studies.

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Official URL: https://www.tandfonline.com/doi/full/10.1080/01419...
Open Access URL: https://www.tandfonline.com/doi/epdf/10.1080/01419... (Published)
Link to published version:: https://doi.org/10.1080/01419870.2023.2263069

Abstract

Exploring online criticisms of the ‘take the knee’ protest during ‘Euro 2020’, this article examines how alt- and far-right conspiracies were both constructed and communicated via the social media platform, Twitter. By providing a novel exploration of alt-right conspiracies during an international football tournament, a qualitative thematic analysis of 1,388 original tweets relating to Euro 2020 was undertaken. The findings reveal how, in criticisms levelled at both ‘wokeism’ and the Black Lives Matter movement, antiwhite criticisms of the ‘take the knee’ protest were embroiled in alt-right conspiracies that exposed an assumed Cultural Marxist, ‘woke agenda’ in the tournament’s organization and mainstream media coverage. In conclusion, it is argued that conspiratorial discourses, associated with the alt-right, provided a framework through which the protest could be understood. This emphasises how the significance of conspiracy functions to promote the wider dissemination of alt-right ideology across popular cultural contexts, such as sport.

Item Type: Article
Uncontrolled Keywords: Centre for Sport and Exercise Science; Sport Industry Research Centre; Sociology, Politics and Policy Research Group; Humanities Research Centre; Cultural Communication and Computing Research Institute; Sociology; 44 Human society
Identification Number: https://doi.org/10.1080/01419870.2023.2263069
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 19 Sep 2023 11:17
Last Modified: 11 Oct 2023 11:00
URI: https://shura.shu.ac.uk/id/eprint/32407

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