The influence of social media addiction on compulsive buying behaviour: a comparative analysis of LGBT + and heterosexual consumers

MACCARRONE‐EAGLEN, Agata and SCHOFIELD, Peter (2022). The influence of social media addiction on compulsive buying behaviour: a comparative analysis of LGBT + and heterosexual consumers. Journal of Consumer Behaviour.

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Official URL: https://onlinelibrary.wiley.com/doi/10.1002/cb.211...
Open Access URL: https://onlinelibrary.wiley.com/doi/epdf/10.1002/c... (Published version)
Link to published version:: https://doi.org/10.1002/cb.2115
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    Abstract

    Despite the significant research on the impact of social media in people's lives, little is known about the extent to which social media impacts on compulsive buying behaviour (CBB). Moreover, previous studies of this relationship sampled heterosexual or non‐sexually identified populations. This study addresses this gap in knowledge by examining the impact of social media use and its addiction on CBB, together with the moderating influence of self‐efficacy (SEF), through a comparative analysis of heterosexual and LGBT+ consumers. The results reveal that LGBT+ consumers are significantly more prone to both addictions than heterosexuals, but that social media addiction (SMA) has a stronger impact on CBB amongst heterosexuals. Moreover, SEF has a non‐significant influence on CBB amongst both heterosexual and LGBT+ consumers and does not significantly moderate the impact of SMA on compulsive buying behaviour in either sample. Furthermore, the findings suggest that both heterosexual and LGBT+ non‐compulsive consumers could be vulnerable to compulsive buying addiction through social media exposure and the fear of missing out.

    Item Type: Article
    Additional Information: ** Article version: VoR ** From Wiley via Jisc Publications Router ** Licence for VoR version of this article: http://creativecommons.org/licenses/by-nc-nd/4.0/ **Journal IDs: issn 1472-0817; issn 1479-1838 **Article IDs: publisher-id: cb2115 **History: published 09-11-2022; accepted 17-10-2022; rev-recd 05-10-2022; submitted 26-10-2021
    Uncontrolled Keywords: RESEARCH ARTICLE, RESEARCH ARTICLES
    Identification Number: https://doi.org/10.1002/cb.2115
    SWORD Depositor: Colin Knott
    Depositing User: Colin Knott
    Date Deposited: 16 Nov 2022 10:37
    Last Modified: 16 Nov 2022 10:37
    URI: https://shura.shu.ac.uk/id/eprint/31014

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