Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports

POLYAKOVA, Olga and ALEXANDRIS, Kostas (2022). Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports. In: European Association of Sport Management, University of Innsbruck, SoWi Campus, Austria, 5 Sep 2022 - 8 Sep 2022.

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Official URL: https://easm2022.com/
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Item Type: Conference or Workshop Item (Paper)
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 13 Sep 2022 14:33
Last Modified: 20 Sep 2022 10:30
URI: http://shura.shu.ac.uk/id/eprint/30707

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