BSkyB and the 1991 World Student Games: the transformation of live sports television acquisition and coverage in the UK in the early 1990s

FENWICK, James (2022). BSkyB and the 1991 World Student Games: the transformation of live sports television acquisition and coverage in the UK in the early 1990s. Television & New Media.

[img]
Preview
PDF
Fenwick-BSkyB1991World(VoR).pdf - Published Version
Creative Commons Attribution.

Download (100kB) | Preview
Official URL: https://journals.sagepub.com/doi/full/10.1177/1527...
Open Access URL: https://journals.sagepub.com/doi/pdf/10.1177/15274... (Published version)
Link to published version:: https://doi.org/10.1177/15274764221110194
Related URLs:

    Abstract

    In 1991, Sheffield was the host city for the XVI Summer Universiade, better known as the World Student Games (WSG). Studies of the 1991 WSG commonly assert that it received little to no television coverage. This article intervenes to demonstrate that the WSG did receive substantial television coverage on Sky Sports and across the ITV network. The article draws on new archival sources to provide perspectives on the negotiations and interactions between the WSG organisers and the broadcasters, focusing on BSkyB. The article serves as an instrumental case study on how newly available television archival collections can be used to reframe perspectives of television history. In particular, the article considers the early history of Sky Sports, its approach to sports acquisition, its relationship with public service broadcasters, and the impact of satellite television on live-sports coverage and a rapidly changing media landscape in the UK in the early 1990s.

    Item Type: Article
    Identification Number: https://doi.org/10.1177/15274764221110194
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 10 Jun 2022 10:18
    Last Modified: 12 Jul 2022 15:01
    URI: https://shura.shu.ac.uk/id/eprint/30302

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year

    View more statistics