Introduction to the special issue on marketing communications and sustainability

SAHADEV, S., MURALIDHARAN, S. and SINGH, Pallavi (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231.

[img] PDF
Singh-IntroductionSpecialIssue(AM).pdf - Accepted Version
Restricted to Repository staff only until 5 September 2023.
Creative Commons Attribution Non-commercial No Derivatives.

Download (112kB)
Official URL: https://www.tandfonline.com/doi/full/10.1080/13527...
Link to published version:: https://doi.org/10.1080/13527266.2021.1942145
Related URLs:

    Abstract

    The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

    Item Type: Article
    Uncontrolled Keywords: Marketing; 1505 Marketing; 2001 Communication and Media Studies
    Identification Number: https://doi.org/10.1080/13527266.2021.1942145
    Page Range: 227-231
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 17 May 2022 12:23
    Last Modified: 17 May 2022 12:23
    URI: http://shura.shu.ac.uk/id/eprint/30231

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year

    View more statistics