Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior

TAJEDDINI, Kayhan, RASOOLIMANESH, S. Mostafa, GAMAGE, Thilini Chaturika and MARTIN, Emma (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, p. 102950.

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Official URL: https://www.sciencedirect.com/science/article/pii/...
Link to published version:: https://doi.org/10.1016/j.ijhm.2021.102950
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    Abstract

    Accommodation purchase decision is a complex field that makes predictions of revisit intentions hard to examine. Our work explores psychological factors motivating visitors' decision-making concerning accommodation purchases by integrating the theory of planned behavior and value-attitude-behavior model. Using a group of multiple informants in Swiss universities, we performed partial least squares structural equation modelling to assess the impacts of subjective norm, attitude and perception of quality on visitors' revisit intention and loyalty in Airbnb and hotel contexts. Although the influence of said factors on purchase decisions varies in the two contexts, results suggest that subjective norm has an indispensable role in prompting revisit intention towards Airbnb and hotel accommodations. This paper's findings advance our understanding of visitors' decision-making processes concerning traditional hotels and accommodation establishments operating in sharing economy platforms.

    Item Type: Article
    Uncontrolled Keywords: Sport, Leisure & Tourism; 1504 Commercial Services; 1505 Marketing; 1506 Tourism
    Identification Number: https://doi.org/10.1016/j.ijhm.2021.102950
    Page Range: p. 102950
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 27 Apr 2021 10:53
    Last Modified: 14 Jun 2021 16:00
    URI: http://shura.shu.ac.uk/id/eprint/28577

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