The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

BRANNEN, M.Y., PIEKKARI, R. and TIETZE, Susanne (2014). The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance. Journal of International Business Studies, 45 (5), 495-507.

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Official URL: https://link.springer.com/article/10.1057/jibs.201...
Link to published version:: https://doi.org/10.1057/jibs.2014.24
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    Abstract

    Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining hierarchies, exercising power or facilitating integration and in features such as the use of mixed syntax or gender-marking. Understanding the complex interplay between the multiple facets of language and how they affect day-to-day operations is becoming increasingly critical to global business effectiveness. The purpose of this special issue is, therefore, to catalyze and set a course for the development of a new domain in IB scholarship originating from an explicit focus on language. © 2014 Academy of International Business All rights reserved.

    Item Type: Article
    Uncontrolled Keywords: language (language design, silent language, translation); global business; lingua franca; language strategy; knowledge transfer; 1402 Applied Economics; 1503 Business and Management; 1505 Marketing; Business & Management
    Identification Number: https://doi.org/10.1057/jibs.2014.24
    Page Range: 495-507
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 13 Apr 2021 14:26
    Last Modified: 13 Apr 2021 14:30
    URI: http://shura.shu.ac.uk/id/eprint/28409

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