Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration

JONES, Scott, CRONIN, James and PIACENTINI, Maria G (2018). Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration. Journal of Marketing Management, 34 (5-6), 497-508.

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Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the ‘extended frontiers’ of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider ‘sustained encounters’ with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon the concept of hyperdiegesis, we consider potentially ‘projective’ forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.

Item Type: Article
Uncontrolled Keywords: 1503 Business and Management; 1504 Commercial Services; 1505 Marketing
Identification Number:
Page Range: 497-508
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 18 May 2021 10:41
Last Modified: 18 May 2021 10:45

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