Revisiting Group-Based Technology Adoption as a Dynamic Process: The Role of Changing Attitude-Rationale Configurations

BAYERL, Petra Saskia, LAUCHE, Kristina and AXTELL, Carolyn (2016). Revisiting Group-Based Technology Adoption as a Dynamic Process: The Role of Changing Attitude-Rationale Configurations. MIS Quarterly, 40 (3), 775-784.

12_11626_RN_Bayerl.pdf - Published Version
All rights reserved.

Download (314kB) | Preview
Official URL:
Related URLs:


    In this study, we set out to better understand the dynamics behind group-based technology adoption by investigating the underlying mechanisms of changes in collective adoption decisions over time. Using a longitudinal multi-case study of production teams in the British oil and gas industry, we outline how internally or externally triggered modifications to the constellation of adoption rationales and attitudes toward a focal technology between subgroups caused changes to adoption decisions within a team. The constellations further seemed to impact usage patterns including conflicts about ICT use and the stability of adoption. Based on these observations, we suggest that group-based adoption can be differentiated in qualitatively different technology adoption states (TAS), which emerge as the result of disparate attitude–rationale configurations across subgroups in a user collective. With this reconceptualization of collective adoption as technology adoption states, our study extends current group-based models by providing a new, qualitative lens to view the creation and stability of adoption patterns in complex user groups. With this, our study offers a process view on the (dis)continuance of information systems and provides a basis for practical guidelines on how to deal with problematic adoption situations when actors from multiple (sub)groups are involved.

    Item Type: Article
    Uncontrolled Keywords: 0806 Information Systems; 1402 Applied Economics; 1503 Business and Management; Information Systems
    Identification Number:
    Page Range: 775-784
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 01 Feb 2021 17:59
    Last Modified: 11 Jan 2023 15:01

    Actions (login required)

    View Item View Item


    Downloads per month over past year

    View more statistics