Women’s outdoor adventure experiences on Instagram: Exploring user-generated content

LOW, Tiff, DORAN, Adele and MAGGIE, Miller (2020). Women’s outdoor adventure experiences on Instagram: Exploring user-generated content. Annals of leisure research.

[img] PDF (18 month embargo needed)
Final revised manuscript.pdf - Accepted Version
Restricted to Repository staff only until 1 January 2050.
All rights reserved.

Download (7MB)
Link to published version:: https://doi.org/10.1080/11745398.2020.1815068
Related URLs:


    Little is known about how everyday women self-present their outdoor adventure experiences, and how these compare to mainstream media, which often reinforces narratives of hegemonic masculinity. To better understand how everyday women portray their outdoor adventure experiences, we examine user-generated content on Instagram associated with the hashtags #womenoutdoors, #womeninadventure and #shewentwild. In total, 1154 posts were collected. Analysis revealed that Instagram facilitates a ‘DigiPlace’ that contributes to new understandings and ways of being outdoors for everyday women. More specifically, our work indicates that the ubiquity of social media helps to reshape the nature of female participation in outdoor adventure activities as well as giving everyday women greater visibility in outdoor landscapes.

    Item Type: Article
    Uncontrolled Keywords: 1504 Commercial Services; 1506 Tourism
    Identification Number: https://doi.org/10.1080/11745398.2020.1815068
    SWORD Depositor: Symplectic Elements
    Depositing User: Symplectic Elements
    Date Deposited: 07 Sep 2020 13:55
    Last Modified: 07 Sep 2020 13:55
    URI: http://shura.shu.ac.uk/id/eprint/27174

    Actions (login required)

    View Item View Item


    Downloads per month over past year

    View more statistics