E-commerce: continuous growth or leveling out?

SIDDIQI, J., AKGHAR, B., DAVIES, C. and AL-KHAYATT, S. (2002). E-commerce: continuous growth or leveling out? In: 3rd International Conference on Information Technology: Coding and Computing, Las Vegas, 8-10 April, 2002.

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Official URL: http://dx.doi.org/10.1109/ITCC.2002.1000437

Abstract

This paper challenges the basis of highly optimistic predictions for growth e.g. [2][3] and, a number of barriers to business to consumer e-commerce are discussed. In a corporate age when 'the customer is king' [14], it is questioned whether Internet shopping really is what consumers 'want' or 'need'. The discussion provides a socio-technical exposition underlying this optimism and counters it by a prudent and realistic model for progress in the area of e-commerce. As a result, we suggest that in the near future e-commerce may mature as a steadily growing niche market, an alternative way to shop, rather than the way. We suggest that the Internet will probably evolve as an all-embracing communication and information tool, rather than the 'shopping mall' of the future. A discussion on the future of business to customer e-commerce is presented.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Institute of Electrical and Electronics Engineers
Research Institute, Centre or Group: Cultural Communication and Computing Research Institute > Communication and Computing Research Centre
Depositing User: Ann Betterton
Date Deposited: 14 Dec 2010 16:23
Last Modified: 14 Dec 2010 16:23
URI: http://shura.shu.ac.uk/id/eprint/2674

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